Running an effective campaign process is one of the key challenges that any marketing organisation faces. Maximizing ROI on your Campaign Investments. It is not just about the process efficiency but also about having a profit driven decision making process so that the investments in campaign can stand internal scrutiny. Often marketing teams are challenged by the CFOs to prove the ROI on marketing campaigns, therefore it is critical that ROI tracking is hardwired into the campaign management process.
Different types of companies, from SMB to enterprise, have their own way of finding new leads, nurturing them, and turning them into customers. However, like most solutions in a company’s martech stack, marketing automation platforms aren’t one-size-fits-all, especially in B2B.