Esprit selects Salesforce to enhance digital strategy

Fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers.

The company is bringing its e-commerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences.

Leif Erichson, chief digital & operations officer at Esprit, said: “Salesforce’s technology and approach of focusing on the customer fits our strategy perfectly, and will better position Esprit to meet the needs of our customers in the digital era.”

Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud and Einstein to create AI-powered ecommerce and marketing journeys that connect across mobile, social, web and more.

“Retailers and consumers have different purchasing needs, but ultimately they both want convenience,” said Joachim Schreiner, SVP and GM, Salesforce Germany.

Via Infotechlead

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