Microsoft Dynamics 365 is used in numerous industries. Its omnichannel model integrates complete back office functionality with in-store and online customer experience, as well as content and digital asset management. Dynamics 365 also connects to Microsoft Machine Learning devices to generate analytics and real-time live analysis of product and sales performance plus customer feedback. Furthermore, Dynamics products are now available in the Azure cloud, which introduced reliability, security and reduced infrastructure costs that allow users to focus primarily on project implementation.
Forbes Technology Council member Lana Vernovsky is CIO and COO of the Dynamics Resources Business Unit of Synoptek, an IT firm offering continuous end user support for over 1100 customers throughout the U.S. and abroad. As a Microsoft Gold partner, the focus of Dynamics Resources Business Unit at Synoptek is innovating cost-effective process improvement in enterprise resource planning (ERP) and client relationship management (CRM) systems while specializing in applications of Microsoft Dynamics 365 for Finance and Operations, Dynamics 365 for Customer Engagement and all previous versions of Dynamics 365 products. In conjunction with Synoptek’s commitment to deliver better business outcomes through extraordinary ongoing service, IT leadership, business consulting and IT managed services, Vernovsky says this creates great synergy and value.
Vernovsky believes the availability of Dynamics in Azure is a game-changer. “Be it new implementations or upgrades, these projects are never easy for the end client, so taking infrastructure off the list of responsibilities really helps,” Vernovsky says. In her experience, Azure hosting provides a worry-free and cost-effective solution to the Dynamics client base with an array of built-in perks (e.g. Azure DevOps) that provide a go-to structure to run effective and organized Agile implementations.
“Having Dynamics 365 for Finance and Operations or Customer Engagement accessible anywhere (be it at the office or via smartphone) and being able to rely on Azure makes operations run smoothly and worry-free for our clientele,” she says.
Ultimately Vernovsky believes Azure has enormous potential to scale businesses by eliminating concern for how infrastructure is being hosted or maintained. This enables users to focus on implementing enterprise resource ERP and CRM strategies that grow their businesses with solutions that can be used at the office or on-the-go via mobile.
She advises businesses striving to scale with Dynamics technologies to find a trusted partner that can navigate their unique ERP and/or CRM journey. It’s important to seek a partner that can provide comprehensive guidance throughout the implementation and take the customer to the successful go-live. Vernovsky sums it up: “Agree on the scope of work, check references and speak with Dynamics Community members prior to pulling the trigger.”