Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. No wonder, the number of global e-mail users is set to grow to 4.4 billion in 2023. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium.
Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer.
Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. Because of that, we’ve created an objective, practical list that can help you on your journey to unleashing your full potential.
When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple.
A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image. Customers had come to find the store overpriced when compared to competitors, so Amazon cut prices significantly and set up Amazon Prime customers to save even more. The best way to deal with an image problem, according to Amazon? Face it head-on.
There are three big brands that get a disproportionate share of many people’s disposable income, not just because of the products and services they provide, but also because of the way they go about talking to customers. Amazon, Nespresso, and Netflix do one thing right above all else – they create an experience that can leave people feeling satisfied and happy. And an important part of that experience is created by what they say and when they say it because they say the right things at the right time.
When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails.
So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.
In recent years, Microsoft has become the world’s largest commercial cloud company. During its last fiscal year, Microsoft generated $38 billion in revenue, far surpassing Amazon Web Services ($25.7 billion) and quadrupling Google Cloud ($8 billion).
The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How Millennials Killed Mayonnaise” and “Blame Millenials for the Vanishing Bar of Soap” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.
Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing?
Microsoft Dynamics 365 is used in numerous industries. Its omnichannel model integrates complete back office functionality with in-store and online customer experience, as well as content and digital asset management. Dynamics 365 also connects to Microsoft Machine Learning devices to generate analytics and real-time live analysis of product and sales performance plus customer feedback. Furthermore, Dynamics products are now available in the Azure cloud, which introduced reliability, security and reduced infrastructure costs that allow users to focus primarily on project implementation.
Forbes Technology Council member Lana Vernovsky is CIO and COO of the Dynamics Resources Business Unit of Synoptek, an IT firm offering continuous end user support for over 1100 customers throughout the U.S. and abroad. As a Microsoft Gold partner, the focus of Dynamics Resources Business Unit at Synoptek is innovating cost-effective process improvement in enterprise resource planning (ERP) and client relationship management (CRM) systems while specializing in applications of Microsoft Dynamics 365 for Finance and Operations, Dynamics 365 for Customer Engagement and all previous versions of Dynamics 365 products. In conjunction with Synoptek’s commitment to deliver better business outcomes through extraordinary ongoing service, IT leadership, business consulting and IT managed services, Vernovsky says this creates great synergy and value.
Vernovsky believes the availability of Dynamics in Azure is a game-changer. “Be it new implementations or upgrades, these projects are never easy for the end client, so taking infrastructure off the list of responsibilities really helps,” Vernovsky says. In her experience, Azure hosting provides a worry-free and cost-effective solution to the Dynamics client base with an array of built-in perks (e.g. Azure DevOps) that provide a go-to structure to run effective and organized Agile implementations.
“Having Dynamics 365 for Finance and Operations or Customer Engagement accessible anywhere (be it at the office or via smartphone) and being able to rely on Azure makes operations run smoothly and worry-free for our clientele,” she says.
Ultimately Vernovsky believes Azure has enormous potential to scale businesses by eliminating concern for how infrastructure is being hosted or maintained. This enables users to focus on implementing enterprise resource ERP and CRM strategies that grow their businesses with solutions that can be used at the office or on-the-go via mobile.
She advises businesses striving to scale with Dynamics technologies to find a trusted partner that can navigate their unique ERP and/or CRM journey. It’s important to seek a partner that can provide comprehensive guidance throughout the implementation and take the customer to the successful go-live. Vernovsky sums it up: “Agree on the scope of work, check references and speak with Dynamics Community members prior to pulling the trigger.”
As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers.