Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations

Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42.

Microsoft Dynamics Partner Roundup: Housing win; AI for CRM; Voice capture; New quoting tool

In this week’s Microsoft Dynamics partner news roundup:

    • Yorkshire Housing and PowerObjects, an HCL Technologies Company to partner on Dynamics 365 implementation
    • Velosio launches Connected Intelligence AI solution for CRM
    • Red Box voice capture capabilities coming to Dynamics 365 Sales Insights through new technology integration
    • Quotedge by PositiveEdge Solutions now available on Microsoft AppSource

Tokio Marine & Nichido Selects Salesforce to Exceed Customer Expectations at Every Touchpoint

Leading insurance provider in Japan deploys Salesforce to support its 50,000 insurance agencies and one million insurance agents

The company is unifying its business on Salesforce to get a 360-degree customer view and deliver highly personalized products and services

Salesforce Now Has Over 19% Of The CRM Market

  • Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share.
  • Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018.
  • 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.
  • Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market.

Salesforce Brings the Customer Data Platform to the World’s #1 CRM

New platform services enable companies to unify customer data, manage identity and consent, segment and activate audiences, and optimize engagement with AI-powered insights

Part of Salesforce Customer 360, companies can now build a single view of their customers to deliver personalized engagement across marketing, commerce, sales and service