Salesforce is now offering select customers blockchain as a permissioned, centrally controlled service, which in some ways runs counter to the basic premise of the technology: that it’s an anonymous, distributed network with no central authority. Salesforce is not alone, as numerous vendors have lined up to offer blockchain networks via cloud services. Amazon, IBM, […]

via Salesforce offers blockchain lite to entice users — Emilio Cogliani

Gartner’s 2019 Magic Quadrant for CRM and Customer Experience Implementation Services sees a comparison of 18 players, of which eight are leaders Gartner has predicted that by 2022 the demand for consulting and implementation services for digital marketing & commerce initiatives will be more than core sales and customer services. Customer experience and CRM implementation services […]

via The 8 leaders of Customer Experience and CRM Implementation — Global Trends | News and Innovations, Views from Martech Leaders

As Walmart IRL and Amazon Go become the first phase of AI-powered retail stores, the technology is expected to be embraced by the whole retail industry Walmart has unveiled the Intelligent Retail Lab (IRL) last week. This is now being called “store of the future.” Now open to customers, the store currently has 30,000 items, […]

via Walmart’s IRL is Just the Beginning of Future Stores — Global Trends | News and Innovations, Views from Martech Leaders

March 21, 2019 New York, New York “The first installment of the 2019 Elevate series, Elevate: AI, will focus on the ever-growing influence of AI on the marketing ecosystem. Artificial intelligence continues to permeate all facets of life, with marketers incorporating its capabilities into their campaigns, customer experience, and business ventures. At Elevate: AI Adweek […]

via Adweek: Elevate AI — ai eCommerce

Why automation is important for digital marketing Automating your digital marketing efforts can help you save a lot of time and money which you would have otherwise spent trying to understand how digital marketing works, set up campaigns, capture leads, etc. Digital marketing automation can also help you focus on other important strategies needed to […]

via Why is digital marketing automation important in 2019 — Antony Agnel