Why Marketers Need to Push for Inclusivity in Music

It connects them on a deeper level with their consumers and culture

Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers.

Consider the data on music’s gender gap. Only 9 percent of the 899 individuals who were nominated for a Grammy Award between 2013 and 2018 were women, according to data compiled by professor Stacy L. Smith of the USC Annenberg Inclusion Initiative.

Walk before you can run: Start small and smart to get data-driven marketing right

A recent study found just two percent of companies are classified as best in class when it comes to data-driven marketing, and another discovered only a third (32%) have a clear view of the customer lifetime value. Clearly, the rising number of consumer touchpoints are not only bringing with them huge scope to improve reach and engagement, but also overwhelming amounts of fragmented data that are proving hard for marketers to decipher.