Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy.
When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage. According to UNESCO, 80% of children globally (1.37 billion students!) were studying at home due to school closures last March to control the spread of Covid19. And several surveys of parents showed they felt stressed, burnt out, and found supporting their children at home difficult. We saw how our product filled a needed gap in the market. There was a window opening up, and we had to jump through it. Literacy Planet was primed to help families in lockdown support their children’s learnings.
“Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team” Read More
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.
I think we are entering the age of the customer experience platform.
“Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools” Read More
Today’s modern business uses over 1000 different applications including both on-premise and cloud-based apps. In addition, business and personal productivity apps like social media, calendaring and chat are the key parts of daily activities and enterprise needs to handle all the data scattered across these apps. Only with the automated integration platform, a business can leverage the full power of its data in its multiple applications. The automation platform requirement for the present and future could not be a patchwork of software like in the past. This is where the Workato iPaaS platform appears.
It is a single platform, which addresses all the essential use cases needed for integration automation like application/process/workflow automation, data & device integration, master data hubs, API management, modern B2B/BPO and bots/conversational UX. This blog lists down the various features of Workato that make it as the leading iPaaS platform worldwide.
“Workato and its 14 Amazing Features” Read More
As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging, personalized experience. But creating engaging, personalized experiences for our audiences is an aspect of marketing that most marketers find difficult, and at times insurmountable. This is because to effectively engage with your audience you need a deep understanding of what they are actually doing and connect with them on a personal level at the exact, right moment. In today’s data-filled world, it isn’t the collecting of data that’s hard—it’s the use of that data to create those experiences across channels that are difficult.
“5 Ways Marketing Automation Makes Engagement Easy” Read More
As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.
It’s important that your metrics and marketing analytics measure with accuracy and purpose. Not only will those actionable insights guide you to improved marketing performance, but they will also show the connection to revenue and profit – numbers the C-suite finds most compelling.
Although spending on marketing technology may be less difficult to secure than hiring more staff, the budget must be justified. Demonstrating marketing ROI is a must. Numbers, or it didn’t happen. Hunches and word-of-mouth and sunny second-hand stories about great marketing performance don’t hold much water.
“Neuromarketing Data | Level Up Your Marketing Analytics Strategy” Read More
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI.
In short: effective marketing organizations have high ROI.
So, what defines a high ROI marketing team? Do they have different priorities? Are these marketers using different technology to engage with customers and measure performance?
“What Are the Characteristics of High ROI Marketing Teams?” Read More
The world’s largest cosmetics company is touching up its advertising strategy. L’Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Aron says demand for the company’s products remains high, but the supply is constrained. Ecommerce sales are up more than 50% compared to last year but don’t replace the in-store experience.
“4 Advertising Strategies That Work in a Downturn” Read More
We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.
“Audience Segmentation with Predictive Audiences | AI for All” Read More
Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten times over by companies who have access to the right customer data. It’s become imperative to have these insights, “The best engagement plans contain proven strategies. The initiatives have to be tested, measured, and validated as successful before full implementation.”
“Marketing Automation Can Improve Your Creative Team’s Workflow” Read More
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective.
Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. And, as marketers observe how their customers move through the buyer’s journey, they can create even more personalized messaging and collect better data for improving their experience and increasing Average Order Value in future.
“How to Determine the ROI of Account-Based Marketing” Read More