4 Types of Website Personalization Your University Should Be Using

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails.

So how can your university leverage personalization? The reality is that personalization is far more vast and complex than addressing someone by name, and students expect much more when they are interacting with your site.

Your Customer Wants to Be the Hero

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How Millennials Killed Mayonnaise” and “Blame Millenials for the Vanishing Bar of Soap” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected.

Expert Says Microsoft Dynamics 365 Is Key To Worry-Free Scalability

Microsoft Dynamics 365 is used in numerous industries. Its omnichannel model integrates complete back office functionality with in-store and online customer experience, as well as content and digital asset management. Dynamics 365 also connects to Microsoft Machine Learning devices to generate analytics and real-time live analysis of product and sales performance plus customer feedback. Furthermore, Dynamics products are now available in the Azure cloud, which introduced reliability, security and reduced infrastructure costs that allow users to focus primarily on project implementation.

Forbes Technology Council member Lana Vernovsky is CIO and COO of the Dynamics Resources Business Unit of Synoptek, an IT firm offering continuous end user support for over 1100 customers throughout the U.S. and abroad. As a Microsoft Gold partner, the focus of Dynamics Resources Business Unit at Synoptek is innovating cost-effective process improvement in enterprise resource planning (ERP) and client relationship management (CRM) systems while specializing in applications of Microsoft Dynamics 365 for Finance and Operations, Dynamics 365 for Customer Engagement and all previous versions of Dynamics 365 products. In conjunction with Synoptek’s commitment to deliver better business outcomes through extraordinary ongoing service, IT leadership, business consulting and IT managed services, Vernovsky says this creates great synergy and value.

Vernovsky believes the availability of Dynamics in Azure is a game-changer.  “Be it new implementations or upgrades, these projects are never easy for the end client, so taking infrastructure off the list of responsibilities really helps,” Vernovsky says. In her experience, Azure hosting provides a worry-free and cost-effective solution to the Dynamics client base with an array of built-in perks (e.g. Azure DevOps) that provide a go-to structure to run effective and organized Agile implementations.

“Having Dynamics 365 for Finance and Operations or Customer Engagement accessible anywhere (be it at the office or via smartphone) and being able to rely on Azure makes operations run smoothly and worry-free for our clientele,” she says.

Ultimately Vernovsky believes Azure has enormous potential to scale businesses by eliminating concern for how infrastructure is being hosted or maintained. This enables users to focus on implementing enterprise resource ERP and CRM strategies that grow their businesses with solutions that can be used at the office or on-the-go via mobile.

She advises businesses striving to scale with Dynamics technologies to find a trusted partner that can navigate their unique ERP and/or CRM journey. It’s important to seek a partner that can provide comprehensive guidance throughout the implementation and take the customer to the successful go-live. Vernovsky sums it up: “Agree on the scope of work, check references and speak with Dynamics Community members prior to pulling the trigger.”

Via Forbes

Gartner Announces Top 10 Strategic Technology Trends For 2020

Today Gartner, Inc. announced its top ten strategic technology trends for 2020. Analysts presented their findings during Gartner IT Symposium in Orlando.

Gartner defines a strategic technology trend as “one with substantial disruptive potential that is beginning to break out of an emerging state into broader impact and use, or which is rapidly growing with a high degree of volatility reaching tipping points over the next five years.”

5 Ways to Optimize Sales Activities with Dashboards

Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof.

One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM) and displays it in a single, visual hub.

7 Tech Trends in Email for Marketers

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

Has Google really unlocked quantum supremacy? Not so fast, says IBM

Last month, a research paper briefly posted on a Nasa website – and since removed – suggested that Google had achieved quantum supremacy. This means that its quantum computer could, in theory, take on calculations that are impossible even for the world’s highest-performing supercomputers.

The paper claimed that Google’s 53-qubit quantum system had taken three minutes and 20 seconds to carry out a calculation that would have taken the world’s most advanced classical computers 10,000 years to complete.