Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.
Last month, a research paper briefly posted on a Nasa website – and since removed – suggested that Google had achieved quantum supremacy. This means that its quantum computer could, in theory, take on calculations that are impossible even for the world’s highest-performing supercomputers.
The paper claimed that Google’s 53-qubit quantum system had taken three minutes and 20 seconds to carry out a calculation that would have taken the world’s most advanced classical computers 10,000 years to complete.
Microsoft has signed yet another partnership with a major healthcare organization, this time with insurance giant Humana on digital health solutions for aging populations.
Hold on, didn’t Salesforce complete its $15.7 billion acquisition of Tableau Software? Not just announce it, but complete it?
It’s understandable to react that way if you’ve been following the story of the San Francisco-based cloud giant’s purchase of the Seattle-based data visualization technology company.
In 1996, Marc Benioff was feeling burned out. Although he was the youngest person to be promoted to vice president at Oracle, he was unhappy and unfulfilled. Benioff’s multimillion-dollar salary, stock and perks didn’t fill the void.
The team collaboration software vendor has also made its Workflow Builder app available following customer trial.
Salesforce.com stock will rise because investors are underestimating its long-term growth potential, according to Jefferies.
The back story. Salesforce.com shares (ticker: CRM) have rallied about 8% this year, versus a 19% gain for the Nasdaq Composite. In August, the company reported better-than-expected fiscal second quarter earnings results, but the shares haven’t rallied significantly because of a more-difficult market environment for growth-oriented securities.
Fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers.
The company is bringing its e-commerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences.
Leif Erichson, chief digital & operations officer at Esprit, said: “Salesforce’s technology and approach of focusing on the customer fits our strategy perfectly, and will better position Esprit to meet the needs of our customers in the digital era.”
Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud and Einstein to create AI-powered ecommerce and marketing journeys that connect across mobile, social, web and more.
“Retailers and consumers have different purchasing needs, but ultimately they both want convenience,” said Joachim Schreiner, SVP and GM, Salesforce Germany.
Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way.
“This is a new product built from the ground up on the Salesforce Lightning Platform to allow our customers to fulfill, manage and service their orders at scale,” Luke Ball, VP of product management at Salesforce told TechCrunch.
He says that order management is an often-overlooked part of the sales process, but it’s one that’s really key to the whole experience you’re trying to provide for your customers. “We think about advertising and acquisition and awareness. We think about creating amazing, compelling commerce experiences on the storefront or on your website or in your app. But I think a lot of brands don’t necessarily think about the delivery experience as part of that customer experience,” he said.
The problem is that order management involves so many different systems along with internal and external stakeholders. Trying to pull them together into a coherent system is harder than it looks, especially when it could also involve older legacy technology. As Ball pointed out, the process includes shipping carriers, warehouse management systems, ERP systems and payment and tax and fraud tools.
The Salesforce solution involves a few key pieces. For starters there is order life cycle management, what Ball calls the brains of the operation. “This is the core logic of an order management system. Everything that extends commerce beyond the Buy button — supply chain management, order fulfillment, payment capture, invoice creation, inventory availability and custom business logic. This is the bread and butter of an order management system,” he said.
Customers start by building visual order workflows. They can move between systems in an App Picker, and the information is shared between Commerce Cloud and Service Cloud, so that as customers move from sales to service, the information moves with them and it makes it easier to process inquiries from customers about an order, including returns.
Ball says that Salesforce recognizes that not every customer will be an all-Salesforce shop and the system is designed to work with tools from other vendors, although these external tools won’t show up in the App Picker. It also knows that this process involves external vendors like shipping companies, so they will be offering specific integration apps for Lightning Order Management in the Salesforce AppExchange.
The company is announcing the product today and will be making it generally available in February.
The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations.