Salesforce Now Has Over 19% Of The CRM Market

  • Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share.
  • Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018.
  • 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.
  • Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017 revenue of $172.1B. CRM made up nearly 25% of the entire enterprise software revenue market.

Salesforce Brings the Customer Data Platform to the World’s #1 CRM

New platform services enable companies to unify customer data, manage identity and consent, segment and activate audiences, and optimize engagement with AI-powered insights

Part of Salesforce Customer 360, companies can now build a single view of their customers to deliver personalized engagement across marketing, commerce, sales and service

Social media giant Facebook has announced it is set to launch its own cryptocurrency, called Libra. The Libra crypto is a cross between bitcoin and PayPal, meaning Libra will be a potentially disruptive digital currency. Facebook will make Libra available to those without credit cards or even bank accounts – and the crypto could also […] https://is.gd/07YC0K

via Facebook Libra: How to buy Libra coin? Facebook launches new digital currency — Newslanes | The News Hub

Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers a simple way to turn…

via Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities — MarTechSeries

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. 399 more words

via Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation — MarTechSeries