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Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. 399 more words

via Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation — MarTechSeries

The agreement between the two companies will allow Telefónica to reinforce its multicloud offering to companies with the inclusion in its catalogue of Google Cloud Platform, G Suite, Google Cloud Interconnect and Chrome Enterprise Telefónica Business Solutions, a leading provider of a broad portfolio of integrated communication solutions and digital services for the B2B market,…

via Telefónica to Offer Google Cloud Solutions to Companies Around the World — MarTechSeries

In recent times, the UK government has set out to improve construction productivity. As an industry that is integral to an economy’s growth, boosting productivity and earnings is a high priority for the current government. To achieve this, the government is looking to digitalise, specifically incorporating AI, data based technologies and mobility orientated initiatives. This […]

via The Mobile Solution — Youco

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is continuing its successful momentum as the conversational AI market starts to mature. Renewals prove technology success Over the last three months Artificial Solutions has ramped up activities across its strategic sales channels. Recent new business comes from a wide range of market […]

via Artificial Solutions Continues Momentum in Conversational AI Market — Global Trends | News and Innovations, Views from Martech Leaders

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. 608 more words

via European Digital Advertising Market Exceeds €55bn in 2018 Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year — MarTechSeries

Salesforce is now offering select customers blockchain as a permissioned, centrally controlled service, which in some ways runs counter to the basic premise of the technology: that it’s an anonymous, distributed network with no central authority. Salesforce is not alone, as numerous vendors have lined up to offer blockchain networks via cloud services. Amazon, IBM, […]

via Salesforce offers blockchain lite to entice users — Emilio Cogliani

Gartner’s 2019 Magic Quadrant for CRM and Customer Experience Implementation Services sees a comparison of 18 players, of which eight are leaders Gartner has predicted that by 2022 the demand for consulting and implementation services for digital marketing & commerce initiatives will be more than core sales and customer services. Customer experience and CRM implementation services […]

via The 8 leaders of Customer Experience and CRM Implementation — Global Trends | News and Innovations, Views from Martech Leaders