Does Marketing Automation Increase Your ROI on CRM?

The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM, describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.  I thought I would share a summary of the paper and get your ideas as well.  Is this what you have experienced?

Automation

Email Marketing vs. Marketing Automation – Marketo

What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Automation

3 Ways to Move Faster and Be More Strategic with Marketo Engage

With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.

5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Is there any connection between a marketer and a 4-year-old kid?

Guess what? They both love cookies.

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on its Chrome browser. Many marketers have shown worry about the same message.

Leads Nurturing

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy.

When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage. According to UNESCO, 80% of children globally (1.37 billion students!) were studying at home due to school closures last March to control the spread of Covid19. And several surveys of parents showed they felt stressed, burnt out, and found supporting their children at home difficult. We saw how our product filled a needed gap in the market. There was a window opening up, and we had to jump through it. Literacy Planet was primed to help families in lockdown support their children’s learnings.

Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.

I think we are entering the age of the customer experience platform.

Shorter Workday Concept for Employee Retention | Marketing Automation

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver.  What once took days now takes hours, and what once took hours now takes minutes.

Embrace Your Human Skills | The Future of Work Is Automated & Human

With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy.

It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by automation come 2030.