So much of what we do in the automation space revolves around data, and the systems and processes where data is created and stored. Connectivity to timely and consistent data is paramount in any automation environment. One of the most common disruptors we see to integrations and automations is when users make changes to an application’s database schema without proper documentation or approval. The effect wreaks havoc on business processes that result in inconsistencies and discrepancies in the data across systems. This is called “Schema Drift.”
The most common effects of schema drift are data quality issues, data loss, and difficulties in data management and analysis. Resolving schema drift takes time and resources away from doing other mission critical work.
Solomon Connect’s schema drift tool automates the monitoring, handling and resolution of issues as they happen in a client’s stack. Check out our short video demonstration:
Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. But no organization and no leadership should be looking to make these changes and shift internal processes without looking to how it can be done most effectively and efficiently – that’s a no-brainer. This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily.
B2B companies across sizes and industries take hours to respond to inbound leads.
How do we know?
We ran our own experiment by filling out demo request forms for 114 leading B2B companies, where each form submission used real credentials and information that aligned with the respective company’s target audience.
Email deliverability is not an exact science, which can be frustrating for senders of all types. You can accidentally end up in the spam folder for any number of reasons, from your email list health to your authentication status, but there are a few tried-and-true tricks that can help you land back in the inbox in no time.
Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing.
The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM, describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization. I thought I would share a summary of the paper and get your ideas as well. Is this what you have experienced?
What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
With more people working from home than ever before, in-person events replaced with digital experiences, budgets are being rescoped, and brands are focusing more on serving rather than selling. It’s a time of reflection for many personally and professionally. It’s also an opportunity to pause, take stock, and prepare for the new normal that is quietly emerging.