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Buy Salesforce.com Stock Because Its Potential Market Is Huge, Analyst Says

Salesforce.com stock will rise because investors are underestimating its long-term growth potential, according to Jefferies.

The back story. Salesforce.com shares (ticker: CRM) have rallied about 8% this year, versus a 19% gain for the Nasdaq Composite. In August, the company reported better-than-expected fiscal second quarter earnings results, but the shares haven’t rallied significantly because of a more-difficult market environment for growth-oriented securities.

Esprit selects Salesforce to enhance digital strategy

Fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers.

The company is bringing its e-commerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences.

Leif Erichson, chief digital & operations officer at Esprit, said: “Salesforce’s technology and approach of focusing on the customer fits our strategy perfectly, and will better position Esprit to meet the needs of our customers in the digital era.”

Esprit is deploying Salesforce Commerce Cloud, Marketing Cloud and Einstein to create AI-powered ecommerce and marketing journeys that connect across mobile, social, web and more.

“Retailers and consumers have different purchasing needs, but ultimately they both want convenience,” said Joachim Schreiner, SVP and GM, Salesforce Germany.

Via Infotechlead

Salesforce adds integrated order management system to its arsenal

Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way.

“This is a new product built from the ground up on the Salesforce Lightning Platform to allow our customers to fulfill, manage and service their orders at scale,” Luke Ball, VP of product management at Salesforce told TechCrunch.

He says that order management is an often-overlooked part of the sales process, but it’s one that’s really key to the whole experience you’re trying to provide for your customers. “We think about advertising and acquisition and awareness. We think about creating amazing, compelling commerce experiences on the storefront or on your website or in your app. But I think a lot of brands don’t necessarily think about the delivery experience as part of that customer experience,” he said.

The problem is that order management involves so many different systems along with internal and external stakeholders. Trying to pull them together into a coherent system is harder than it looks, especially when it could also involve older legacy technology. As Ball pointed out, the process includes shipping carriers, warehouse management systems, ERP systems and payment and tax and fraud tools.

The Salesforce solution involves a few key pieces. For starters there is order life cycle management, what Ball calls the brains of the operation. “This is the core logic of an order management system. Everything that extends commerce beyond the Buy button — supply chain management, order fulfillment, payment capture, invoice creation, inventory availability and custom business logic. This is the bread and butter of an order management system,” he said.

Lightning Order Management 7 LOM AppPicker bezel

Customers start by building visual order workflows. They can move between systems in an App Picker, and the information is shared between Commerce Cloud and Service Cloud, so that as customers move from sales to service, the information moves with them and it makes it easier to process inquiries from customers about an order, including returns.

Ball says that Salesforce recognizes that not every customer will be an all-Salesforce shop and the system is designed to work with tools from other vendors, although these external tools won’t show up in the App Picker. It also knows that this process involves external vendors like shipping companies, so they will be offering specific integration apps for Lightning Order Management in the Salesforce AppExchange.

The company is announcing the product today and will be making it generally available in February.

Via Techcrunch

How Sales-Marketing Alignment Results in Better Lead Nurturing

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.

Building a Business Around Your Website: Going Live & Measuring Success

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re almost at the finish line! Everyone on the team is excited. They are ready to see your hard work, explore the new site, and take it for a spin. And they’re already thinking about what can be done next.

How to Improve Your Conversion Rate with a Great UX

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. Digital capabilities are becoming faster every day. With more to engage with, it’s no wonder marketers are settling for a site that’s just OK. They might not have the means to conduct effective testing and make impactful, informed changes.

Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Let’s face it: The marketing world moves quickly. So quickly that as you chase down the latest and greatest channels and tools available, it’s possible to lose sight of the very foundation that enabled you to get this far.

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. However, C-suite leaders must remain focused on the facts through all the fads and trends coming and going at top speed. And one fact is unwavering: A website is one of your most valuable customer-facing assets.