The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM, describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization. I thought I would share a summary of the paper and get your ideas as well. Is this what you have experienced?
What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company.
I think we are entering the age of the customer experience platform.
Today’s modern business uses over 1000 different applications including both on-premise and cloud-based apps. In addition, business and personal productivity apps like social media, calendaring and chat are the key parts of daily activities and enterprise needs to handle all the data scattered across these apps. Only with the automated integration platform, a business can leverage the full power of its data in its multiple applications. The automation platform requirement for the present and future could not be a patchwork of software like in the past. This is where the Workato iPaaS platform appears.
It is a single platform, which addresses all the essential use cases needed for integration automation like application/process/workflow automation, data & device integration, master data hubs, API management, modern B2B/BPO and bots/conversational UX. This blog lists down the various features of Workato that make it as the leading iPaaS platform worldwide.
Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. What once took days now takes hours, and what once took hours now takes minutes.
With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy.
It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by automation come 2030.